Join the New Henderson Lincoln Metro Business Association

In a bid to reverse concerns over security and rising crime in the area, The Henderson Lincoln Metro Business Association was created last month when 15 business owners pledged support and funding to get the organisation up and running.  In addition to being the only metropolitan centre in Auckland without a business association, Henderson has experienced a spate of crimes which business owners believe have negatively impacted the local economy.

UHY Haines Norton Director Tim Livingstone (pictured left) believes the Association will be of great benefit to the area, stating “Henderson is going through a catch up process.  Having a business association is a lot more powerful than individuals trying to do something.  Security issues are often the catalyst for forming something such as a business association.”


Going Off-line to Build Client Relationships

Consulting_Business ImprovementUHY Haines Norton Business Improvement Manager Michael Jamieson considers the benefits in bucking the trend of online client interaction in light of developing face-to-face client relationships.

Use of the internet and social media has become an increasingly central marketing tool for business.  From the smallest sole trader to the largest corporation, most organisations now have websites and regularly use a combination of Facebook, Twitter, LinkedIn and other various social media applications.

The question I ask is “how do we truly differentiate ourselves from our competition?”  Whenever we Google a particular industry we are swamped with choice.  Even attempts to narrow the search to a particular region or specialty will still give us an overwhelming number of options.

Technology advances now equip even the smallest business with a sophisticated website and related social media platforms.  The internet has become a low cost platform that all organisations can use to promote their products and services.  Naturally all businesses will use optimised wording and images to cast themselves in the best possible light and achieve favourable search engine results.