Marketing Tips: Have A Plan

UHY Haines Norton Marketing Co-ordinator Debbie Robson looks at the value a Marketing Plan provides to businesses. 

By definition a SME has up to 20 employees – which often does not allow for a dedicated marketing function.  But investing time in creating a Marketing Plan for your business is a vital step that should not be overlooked.

A Marketing Plan forces businesses to take stock of their current situation and the market they operate in, as well as determine where they want to go and – crucially – how to get there.  A business without a current Marketing Plan simply lacks direction, and at best will continue running as “status quo”, or at worse will lose sales/clients/market share to less complacent competitors.  Any marketing spend runs the risk of not being targeted to help achieve goals, effectively wasting hard-earned dollars.

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MS Outlook for Personal Efficiency and Team Productivity:”Do It Now”

Business Computing Skills Logo In the fifth of a series of five articles, Jacqui Hinchliffe of Business Computing Skills discusses how to manage your emails. Previously Jacqui introduced the four D rule for managing email.
This final article discusses rule number 4: Do It Now

1. Delete 2. Diarise 3. Delegate 4. Do It Now

Productivity is determined by how effectively you process the inbound flow of work. Your email account is often the hub of your workflow so it makes sense to start looking here for efficiency. You need a system that enables you to get the most amount of work done while minimising the amount of time spent on unproductive tasks.

The Four D Rule is a great way to start systemising your email management. We’ve introduced a few of the practical steps you can take to get this system working for you.  Our articles have focused on the use of MS Outlook, but the techniques can easily be adapted for almost any email client or web-based email account.  See our previous article on Delegation here.

The Last of the Four D’s: Do It Now

Remember around half of your (non-spam) inbound email can be deleted immediately.  With the other half ask yourself this question: ‘Can I complete this within two minutes?’  If the answer is yes, ‘do it right away then delete the email.’ Leaving mail in your inbox to re-read and action later, or file it elsewhere is simply inefficient.

If you’re using MS Outlook 2010, the Quick Step feature enables you to perform multi-step tasks such as replying to an email and deleting the inbound email with a single click or keyboard shortcut.

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Where Do Successful People Put Their Focus? – (A Spanish Lesson)

Some time ago I attended a UHY emerging leaders’ development course in Grazelema Spain.  I remember the content of the course was intense, testing us and requiring us to move out of our comfort zone.  I often reflect upon what I learnt there and thought I would share the key points in this newsletter, which is…

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