Over the past month I have been following with great interest the Fonterra fiasco, and the roles various parties have played in creating and sustaining the controversy.
As is often the case, media have played a major role in beating up an issue and creating hysteria amongst the general public in both New Zealand and China.
Yet underneath the hysteria, perception is very important and given this age of political correctness and the litigious society we live in lies a very important lesson. That lesson is to be upfront in any dealings from the very start and this is something Fonterra did not do well. Westland Milk Products, on the other hand, coped admirably when faced with a similar predicament – probably learning from Fonterra’s mistakes.Details